The power of scent: the secrets of those who always smell distinctive

The antique cupboard at my parent’s house had a distinctive smell. Growing up, I catch a whiff, and the lost memories that I thought I’d forgotten, reappear. We truly underestimate the power of scent.

Clive Christian resurrects the lost language of floral symbolism, boasting scents whose associations can be used to convey emotions, from love, gratitude, and admiration to sorrow and condolence. In collaboration with the luxury interiors and British perfume brand that is stocked at Net-a-Porter, I’m here to capture your fondest memories by sharing the secrets of those who are always remembered, for having a distinctive scent.

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Favour powerful scents

Clive Christian perfumes are uniquely complex and expertly crafted with the rarest ingredients. Not all scents are created equal. Citrusy fragrances tend to dissipate quickly, whereas spicy and woodsy ones with notes like sandalwood tend to linger for a while. Inspired by the majesty and natural beauty of the Scottish wilderness – the scent for him opens with intense top notes of sensual woody leather, oudh, and amber. With notes of cedarwood representing dark mahogany marquetry, this one for her is housed in a decorative gold bottle that will look so chic on display on your dressing table. I know that these crowned beauties aren’t modest, but if longevity is your top concern, these fragrances are an investment. Nobody wants to be that person who sprays their perfume twelve times to make it stick.

Know where and when to apply

Avoid spraying on jewellery. Go beyond your wrists and consider warmer areas of your body like the chest & stomach, as well as behind the knees. The best time to spritz is after a shower. While your skin is still slightly damp, the extra moisture helps to lock that scent.

Hydrate your skin

Drink lots of water and moisturise your skin. Dry skin tends to absorb and fade the product. Hydrated skin gives the fragrance something to adhere to, so it lasts longer.

And never rub it in

Resist the burning desire of rubbing your wrists together after application. Rubbing breaks down the formula, and this results in less wear.

Layer your fragrances

From oils, scrubs to body lotions; your favourite scents hold different notes. By wearing a few of them together, you build layers of fragrance that form your signature scent which sticks around throughout your day.

Storage?

The worst places to store your perfumes are window sill (sunlight) & bathroom (hot steam) Exposure to heat and humidity breaks down the molecules in your fragrance. Keep them in cool and dry places — like your dresser or vanity storage.

Reapply

For any events that fall outside of your daily routine (like when you’re going on holiday), don’t forget to pack a travel-size set in your bag for a refresh. That way, you’ll always remember your vacation each time you catch a whiff of the scent.

Different notes contained in each of Clive Christian’s distinctive fragrances act as a subtle form of expression. If you’ve never purchased an indulgent, pure perfume before, make this one your first. I would recommend starting off with this for her and this for him.

Which scents remind you of a life-changing chapter in your life? If you could bottle a memory, what would it be?

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Location: Hampstead Heath, London

Photographer: Brendan Donnelly (Insta here)

Nars Foundation in Ceylan | Nars Concealer in Ginger | Urban Decay 3 | Loreal Liquid EyelinerLancome Mascara | Huda Lipstick |

 Shampoo I’m currently using: Leonor Greyl

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