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    The Wong Shop

    How to make money from blogging

    Once upon a time, blogging was nothing more than a digital diary. Today, it has empowered a generation of #DigitalBosses. I’m so proud of the Blogosphere community, but there is still a lot of scepticism and speculation when it comes to the topic of monetisation.

    The most common question I get is ‘how do you make money from blogging?’. Last summer, I wrote a 101 guide on how to start a blog, I solemnly swore that I would save the money-making side for a full-length post because I knew it would be a detailed cracker.

    I have the best of both worlds; I worked in Digital (Affiliate) Marketing for large brands for five years before I became a blogger, model and digital consultant full-time, so I have an inkling of what advertisers and influencers want.

    If you’re a blogger, you probably know how a lot of this works, but for ease, I’m going to explain how it works to a complete beginner so that everyone can understand it.

    To make this easy to digest, I’m going to split up the sections: Brand Partnerships, Affiliate Marketing, Display Advertising and Public Relations (PR).

    Brand Partnerships (Fixed Fee)

    Brand Partnerships is primarily ‘Sponsored Content’; this is when a brand pays you a fixed fee to write, YouTube and/or Instagram about a product or service.

    The way it works is that a brand would contact you with an introduction of a product, and if agreed, a contract is drawn up with objectives of the campaign. A brief usually has all of the deliverables required, and this includes information about the product, which key messages should be said, hashtags to use and social media handles to tag.

    This form of payment has the most scope of flexibility because the brand marketing department usually has the highest budget (some companies assign this budget from the same pot of TV and radio advertising).

    Affiliate Marketing (Variable Fee)

    Affiliate Marketing is my expertise, so I’m hoping, I can explain this simplistically for newbies. It’s when a brand (e.g. ASOS, Amazon, Groupon etc.) pays out a commission to a publisher (blogger, or any website that promotes products) for every sale generated.

    E.g., when someone clicks on my blog and then spends £100, I earn X% of total basket value (excluding delivery & VAT).

    Commission range averages 5-15%, and it’s not paid out if the buyer returns the item. If you want to know how the technical side works, it’s all tracked by through the URL which drops a cookie and captures the data. The data goes to a network so they can calculate how much each everyone earns, but you don’t need to know any of this unless you work in the affiliate industry. You just need to know that there is no additional fee for the buyer who is purchasing the products.

    There are lots of Affiliate Networks, and I started my career working one at of them, but I currently use RewardStyle who power my shop widgets, I find them very easy to use. Do let me know if you would like me to refer you and I’ll hook you up!

    Display Advertising (Variable Fee)

    This is when a brand (or media agency working on behalf of a brand) pays you per 1000 impressions or views (CPM cost per mill) or clicks (CPC cost per clicks) generated from your website or YouTube.

    I currently don’t work with any display partners because I personally find ad’s on a website super annoying, I also don’t have YouTube, but an example would be:

    E.g., when someone clicks on a banner advertisement on my website or YouTube video, I’ll earn £XX per 1000 interactions (impressions) or clicks.

    CPM’s used to be fixed, but YouTube has created an algorithm, and each YouTuber’s rate is dependent on content, time of year, how many videos you make etc.

    Public Relations – PR (Fixed Fee)

    You can build great relationships with PR agents; they tend to be the most friendly! Once you’re on their mailing list, they will send products, gift cards or services for you to trial. There is usually no obligation to promote products unless you sign a contract.

    PR’s will choose their influencers based on their audiences being the right fit for the product, for example, McDonalds PR isn’t going to contact a fitness influencer (unless it was some ironic promotion) because that wouldn’t be a right fit for the campaign.

    On the topic of audiences, this video explains how to build them.

    Remember that Influencers do also have to declare if there are paid, this is seen in hashtags using #ad or #gifted or #presstrip. I’m being paid to write this article by promoting the links in the post.

    Like any other job, Bloggers do have to pay taxes so it’s useful to monitor regulations changes. Videos like this are helpful.

    And that’s that! I hope the above advice helped explain the monetisation side of blogging and that you’re all clear as a consumer.

    What are your thoughts? I would love to hear from you.

    Location: Primose Bakery

    Snake Print Skirt |Black Blouse|Black Boots

    Photography by my amazing Parisan friend: Constance Doyle

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    The career advice I wish I was given

    When I was a little girl, I was the daydreamer in the classroom: head in the clouds, chin nestled into the palms of my hands. I’d imagine myself as this big shot, high-flying businesswoman. She’s-independent-organised-but-somehow-has-time-to-be-s**t-hot. A triumphant movie moment; she glides into the building in her power heels, head held high. Her hair smells of some L’Oreal advert. Her flustered employees crowd around her as she answers their queries in her quick-witted state. Oh, she knows she’s worth it.

    Sometime later, I shuffle into the lift in pumps that I keep forgetting to throw out, eyes half open, while trying to unknot my tangled I-just-out-of-bed-so-please-f**k-off hair. I land into the office, screaming every obscurity to myself. ‘Oh F, I haven’t done this! Oh b*llocks, I forgot this!’.

    I would love to tell you that my early career was just like my fantasied movie. I wasn’t quite prepared for reality when I graduated. Here’s my ultimate guide on building a happier career.

    Be confident in your abilities

    Remember, you went through studies, research, tedious application process and interview/pitch to get where you are. The most important thing I would have told myself was to know my worth. Know what you want and have faith that you deserve it. Be kind to yourself; you deserve this role. On day one into my graduate job, I received my first set of emails, and I overanalysed Every. Word. It felt like no matter what the email said, I felt like everyone in the business didn’t like me. Today, I don’t overanalyse in the unnecessary; I’m there to work to the best of my ability, make a positive contribution and get paid. You’re not going to get on with everyone, that’s just business. Own it through your work.

    Learn how to manage upwards

    Learn how to manage your manager/client. And not in an I’m-a-smartass-I’m-trying-take-your-job kind of way (that will result in the opposite effect). Regardless of whether you plan to stay or leave in some time, learn how your manager works. Some will want you to get the job done, and others will appreciate social interaction more than others. Some will request pieces of work ad-hoc and others will set deadlines. Managers are humans too, they’ll have good days and bad days, but knowing how to adapt to their organisational and communication style will make a heck of a difference.

    Work smart, not hard

    Society has taught us that the number of hours you input is directly proportional to the amount of productive output that you produce. Well, F that. Working smart is about having the self-awareness about your work style, as opposed to increasing your (ineffective and inefficient) hours. I wrote about this in detail here.

    Surround yourself with supportive people

    One of my biggest failings in life is thinking that I can do everything on my own. To grow in your job, you need to surround yourself with people who will help you do that. The workplaces I’ve enjoyed are the ones who had the most cohesive teams. Alongside your day-to-day role, support your colleagues; you are all working towards a common goal. A good working relationship is a two-way street: a good manager will be supportive, listen to what you have to say, and take action. A bad manager will not trust you, be controlling, have no interest in what you have to say or your development. If you don’t get along with your manager, then there will be someone else in the company who you can source as a mentor. I look for people who ignite my creativity, encourage me to work harder and challenge me.

    Speak up

    Whether you have spotted a few things that could be improved, or have some great ideas, you should feel comfortable to speak up (if you feel like you can’t, then I’ve learnt the hard way that you’re probably in a weak environment). The saying, ‘there’s no such thing as a stupid question’, is true in this case. Asking questions will enable you to be better at your job and if said in front of the right people, can benefit you in terms of career progression. I’ve said plenty of silly things, but I rather receive the correct answer than for the issues not to be resolved.

    Avoid gossip

    Gossip, politics and red tape lurks in every organisation, but it’s better to be safe than sorry. It’s straightforward to become close friends with someone in your company, but unless you fully trust them, avoid saying anything that you wouldn’t want your boss to hear. The same applies to clients.

    When it comes to your career, there’s a lot of pressure to do well. My parent’s had high expectations, and I watched them work hard to provide for us. But, if there’s one piece of advice I could give, remember that no amount of money is worth more than your health, so look after yourself. Your career will only work if you put you, first.

    I would love to hear your career experiences so far and your most important words of advice! If I’ve missed a key tip, feel free to leave me a comment. I always reply when I can.

    Location: Les colonnes de Buren, Paris

    Nars Concealer in Ginger | Anastasia Palette| Loreal Liquid EyelinerLancome Mascara

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    Top 10 fun ways to celebrate your Birthday

    Last month was my Birthday, so I wanted to share ten fun ways to celebrate your next one. If you have a friend who’s struggling for celebratory ideas, send them this post!

    As a child, I celebrated on the giant slide at the Jungle Gym, then congratulated my own bravery with a Thomas the Tank themed kid’s meal at Little Chef. Sadly today, I’d probably be chucked out if I tried to replicate my childhood tradition, so let’s go for alternatives which are close, yet appropriate.

    If you’re bored of celebratory meals and boogies, then I’ve written this for you. This post is in celebration with the fun squad at Swingers who provide: fresh cocktails, popular street food and (some) healthy competition with your friends.

    1. Crazy Golf (which I did this year)

    Swingers have every celebration covered. It gets busy but there are two nine-hole crazy golf courses at each venue. Everyone can order cocktails at the bar and on the golf pitch – the service is amazing. There’s the option of having your drink of choice served to you whilst you play! You don’t need to fuss over any dietary requirements because there’s a good range of street-food vendors at the venue. I recommend booking a table slot in advance so you and your mates can celebrate your best-golfing efforts and feast together. With a 3D photo podium, golfing buggy and flower arch there’s plenty of Insta-ready photo opportunities so you can treasure all of your Birthday memories.

    2. Karaoke

    You don’t have to be blessed with X-Factor worthy vocal cords to enjoy Karaoke! Popular in Asia, assemble all of your drinking buddies, pick your best fancy dress prop and sing like seals with your loved ones in a private room. A lot of venues now have swishy music technology with specialist drinks service, pizza & bar snacks and photobooths!

    3. Axe Throwing 

    This one looks and sounds dangerous but all coaches are fully trained and qualified to ensure you have a fun but safe experience. If you’re stressed (perhaps from turning a year older) then why not organise a healthy competition to sling your axes against your friends or colleagues. I like this one because there’s plenty of time to socialise between throws. It’s also great for bringing friends who may not know each other, together.

    4. Escape Rooms 

    I recommend this option for your geeky bunch of mates. If you were the kid who watched Crystal Maze and screamed at the TV: “I could do that!”, well, now you can! Gather your mates and go on a real-life adventure where you solve a series of puzzles and riddles using clues and to complete the tasks. It’s a lot harder than it looks as there’s a set time limit to unveil.

    5. Dart Club 

    I know what you’re thinking, ‘why has she added this one?’ Honestly, it’s not an older gents sport anymore. Darts is becoming more popular with all ages and they’re opening a lot more branches in the UK. This one is for your therapeutic bunch. A lot of the venues provide delicious sharing food too.

    6. Bowling

    I have so many fond bowing memories as a kid. If you haven’t gone for ages then relive your childhood because it’s the best feeling ever. Bowling alleys are known to be filled with sticky carpets and warm beer, but now there are lots of boutique ones which have really good food, fine cocktails,
    craft beer and excellent service.

    7. Trampolining or Climbing

    If you’re a sporty person and you have lots of active mates then you guys will have so much fun Trampolining or Climbing. It’s healthy, awesome fun. Some venues have resident DJs, planned parties and special events so check out what’s jumping around at your local one.

    8. Go-Karting

    This one is for the adrenaline chasers. Trying to overtake your mates is the fun part. I love driving so being able to crash is satisfying. A lot of venues have great hospitality facilities so celebrate your success after the race in the bar afterwards!

    9. Clay Pigeon Shooting / Archery 

    Gather your squad to take a trip to the serene countryside to master weaponry skills. With clay pigeon shooting, all will be given training on how to use a shotgun. If you’ve always wanted to try your hand at archery then the coach will teach how to aim your judgement. My idea would be to get everyone to the pub later to celebrate your victories!

    10. Secret Cinema/Garden/Foodie Club 

    If getting your mates anywhere out of the city is too much of a hassle then get everyone to buy tickets for Secret Cinema, festival or a Foodie club. It’s a great way to bring everyone together for a fun evening and lots of laughs.

    If your friend’s Birthday is coming up and they’re struggling for ideas then send them this blog post and have a wonderful time.

    Have I missed any activities that you’re burning to add to this list? Let me know! It’ll be great to share with each other the best ones.

    Location: Swingers, The City

    Snake Print Skirt |Black Blouse|Black Boots

    ConcealerLips | Eyeshadow Palette | Eyeliner |Mascara

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    Black Friday & Cyber Week 2018

    It’s that time of year my friends.

    Avoid fights with strangers, slip into your PJ’s and shop like a pro with my Black Friday roundup.

    I’m going to include everything all in one place so come and back visit, I’ll be updating this page with new codes throughout Cyber Week.

    In the spirit of my outfit, *roar* here are my best Black Friday Deals 2018

    The big all-rounders

    Selfridges 20% off code: SELFCCE

    Amazon Black Friday Deals

    eBay Daily Hot Deals: 8am, 12pm, 4pm, 8pm

    Very up to 50% off

    House of Fraser Up to 60% off

    Debenhams Half price Boots and 40% off Knitwear & Watches

    John Lewis Price Match

    Argos Technology deals

    Currys Black Tag event

    Fashion

    Mango Use code BLACK18% for 30% off

    H&M Up to 50% off

    Net A Porter You have to sign up to get their private sale

    ASOS up to 60% off sale

    Topshop up to 50% off

    Nike 30% off edit changing daily with code Clear30

    MyTheresa Extra 30% off Sale category

    Luisa Via Roma UK & EU 30% off £300/€300+ spend with code RS1130 (full-price items only)

    French Connection up to 50% off

    Karen Millen 25% off everything

    Urban Outfitters Sale

    L.K.Bennett 25% off everything with code FRIDAY25

    Reiss 15% off full price

    Sweaty Betty UK Offering 25% off with the code ‘cheers

    Missguided 20% sitewide Code: DROPPIN

    Boohoo 50% off sitewide

    Office 20% off with code GLITTER (Includes UGG boots, Nike, Timberlands, etc!)

    Shein UK 30% Off Everything with BLACKALL

    Pandora spend £125 or more and receive a limited edition sterling silver bangle

    Monica Vinader 30% off everything

    Beauty

    Charlotte Tilbury Up to 50% off selected lines with new promotions every day

    Cult Beauty up to 40% off

    Feel Unique up to 30% off

    Look Fantastic use code hurry for 15% off

    MAC 20% off and a free lipstick when you spend £45 with code BLACKFRIDAY20

    Bobbi Brown 20% off and full size smokey eye mascara when you spend £65 or more with code SHOPANDGLOW

    Space NK Receive a free full size beauty gift of your choice when you spend £50+

    Travel, Home & Experience Days

    Heals up to 30% off

    Homebase (there’s a cheap hot tub!)

    Etsy (I got a great chunky yarn from here last year, various independent sellers have their sales on)

    Oliver Bonas Enjoy 25% off selected fashion, accessories, homeware and gifts

    Paperchase (30% off everything!)

    Aspinal of London
    Exclusive 15% off gifts using code GIFT15

    WHSmith (£5 off when you spend £20 use code black18)

    Groupon – Daily Deals

    TUI Holidays (use code BF100 for short haul and BF150 for long haul)

    Thomas Cook (use code WINTER)

    I know you’re desperate to run away from all this Black Friday madness, check flights in the RyanAir Cyber Sale

    If you’ve got any deals to share or have any requests, please comment below!

    Location: The Land of Black Friday

    Leopard Print Skirt | Black Heels

     

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    The ultimate Wonga guide to saving money

    “Hello? Bank of mum or dad… hello?” *other line hangs up*.

    The subject of money is touchy. Most of us, associate a lot of our self-worth to how much we earn. Growing up, I wasn’t surrounded by peers who discussed bank accounts, interest rates and tax with me so I’m excited to share my money-saving tips with you. Whether you’re saving up for a house, dream holiday, or you’re just trying to keep up with your Boujee lifestyle, let’s make it rain, together!

    Transfer on payday

    I can’t recommend this enough. I swear by it. You need to trick your brain into thinking you have less money than you do. Weird, but it works. Open a completely separate bank account (savings account if you’re genuinely committed) and transfer a realistic amount, every month. You will not spend what you think you have unless you have to.

    Write it down

    Awareness is powerful. Get organised: log into your online banking or grab your bank statements. Find your favourite notebook (my favourite is from Paperchase). Work out your monthly spend: rent/mortgage, utilities, transport, food, shopping & leisure. Calculate income minus outgoings to find out how much you can set aside per month. Why not open a spreadsheet and be super savvy by calculating the percentage of say, your food spending. Surprise yourself; I was horrified by how much I spent on eating out!

    Set up bank accounts to get maximum interest rates

    Okay this is complicated, but I learnt this by research, hear me out; I’ve been doing this for years. Open a current account that pays you 5% interest in transferring £X amount (refer to the bank) every month. While you’re at it, make sure it rewards you with cash back – like this one. Then, open a savings account that also pays you 3% interest on monthly transfers – this one is popular. Set up direct debits so that you move the amounts required from your paycheck to your current account and savings account so that you get the maximum interest.

    Shop smart

    If you have friends who send you pictures with the caption ‘should I buy this?’, I have a neat tip for you. Ask your mate to calculate their cost per wear/use of that item.

    E.g. if a coat costs £100 and they plan on wearing it three times, that’s £33.33 per use which isn’t worth it, but, if they’re planning to wear it 30 times, that’s £3.33 per use.

    Apply this formula to everything you buy, and you will only buy things you need. Shop using a discount just if you were going to buy it anyway – look out for my yearly Black Friday roundups for the latest.

    Generate secondary income

    If you want that house, car, dream holiday, as Britney says, you better werk b*tch. Here are my recommendations:

    1. eBay – I learnt to eBay when I was young, it’s my second most profitable online secondary income (after blogging). Grab all the items that you no longer use or wear. Put some tunes on, take your phone / fancy camera out and prepare a mega snapping session. Get your selling cap on as you’ll need to write enticing descriptions for your products when you upload the pics.

    2. Bar & Waitressing / Nightclub – if you like going to festivals, football matches or racing events, there are lots of temp agencies in hospitality which give you the option to work when you’re available, and you get to go to the events for free! Or, if you much prefer being a night owl, why not try a local club? I worked in a nightclub as a hostess for a while – I was super knackered because I already had a fulltime job, but I was super determined to reach a certain level of savings. It was a big sacrifice, but it paid off.

    3. Cashback – I wish I knew about this sooner, it’s a doddle! Sign up here, and click on the links to the brands you’re about to shop. Cashback works in that the advertiser wants to pay you to buy with them over their competitors. It’s that simple.

    4. Mystery Shopper / Dining – soo, being a lady of mystery (ha) I’m not going to say whether I have this role or not ;). If you like food or shopping, then this is for you. The way it works is that you shop or eat like a typical regular customer, but you report back on the customer service, atmosphere, cleanliness and quality of food/product. The mystery shopping company uses your data to create better customer service.

    5. Focus groups / Surveys – get your thinking caps on and earn by telling research companies what you think. I haven’t done this so I Googled a few and here’s what I found: “www.valuedopinions.co.uk pays from 50p for taking part in a text poll and up to £5 for taking part in an online survey. Rewards are credited to your online account within 28 days and paid when your account balance reaches £10. Yougov.com pays you £1 when you register and then tops up your account intermittently. When you hit £50, you will receive a cheque in the post” – source The Telegraph.

    There are also other things you look into like Bitcoin, Match Betting and Index Investments funds – do your research!

    Discover the art of minimalism

    Having a clear room = organised mind. I highly recommend Marie Kondo’s book ‘The Life-Changing Magic of Tidying‘. You know when you’re cleaning your room and you find stuff that you lost ages ago, and you go ‘ooh I didn’t realise I had this!’. The Japanese concept of minimalism suggests that we should only have material things that are in our ‘present’ focus. I love this philosophy because it’s eco-friendly.

    Join me in my passionate plea

    I want to use my platform to raise awareness that we have awful lack of financial education in schools. If we can teach children algebra, then we can show them how to use money in the real world. We have a severe debt issue, in the UK, according to the BBC 8.3 million people in the UK are unable to pay off debts or household bills. This post contains money saving tips for the everyday saver, but if you’re in serious debt, please get help here.

    I discovered how to become frugal at three critical stages of my life:

    Adulting sucks, but budgeting is for your future. A year from now, you’ll wish you started today. Make my tips a habit, and it’ll be easy.

    Itching to share your best saving tip? I would love to hear it! Please leave it in the comment section below. I know it will mean a lot to anyone that is looking to save up.

    Location: God’s Own Junkyard, London

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