Growing up, I didn’t feel confident on camera. I wore an oversized backpack (that made me look like a tortoise), goggle-glasses and elephant shoes. I appeared and was, super nerdy.
At the work-legal age of sixteen, I applied for part-time waitressing & bar jobs at temp agencies. I also joined a film extras agency, and alongside TV work, they sent me to photo shoots, and I somehow became a commercial model.
With the help of photographers, makeup artists and stylists, I want to pass on my fashion photography learnings that I’ve gathered from the experts — to you. From building your confidence, finding the right location, knowing the best lighting and developing your creative eye for imagery — I’ll try and cover as much as I can.
Organisation and location is key
If photography is integral to your business, then pre-planning goes a long way. There are three primary considerations in choosing a location. 1. How long it takes to get there. 2. Accessibility for changing outfits 3. The variety of sites to shoot. I don’t always have an itinerary; sometimes random photo shoots can make the best shots. However, having a clear objective of the shoot, the address of the location, estimated scheduled timings, planned outfits & makeup and having a backup plan helps with making the best out of the day.
Consider the light
Natural daylight is best for taking photos. For flat lays & product shots, experiment with table surfaces, wooden chopping boards and tile prints like marble. You’ll notice that you’ll take much better photos if you drag them by a window. For fashion shots, images taken at sunrise/sunset are much nicer. The photographers that I’ve worked with love playing around with images whereby the sun is behind the model.
Develop your creative eye
Believe it or not, high attention to detail and having a ‘creative eye’ in editorial imagery, requires development. This is why media publications hire creative directors with distinctive & artistic vision. It’s about being able to see what looks aesthetically appealing to your audience. The easiest way to learn how to improve your imagery is by analysis. Look at your imagery. Is it blurry or stained? How does it affect your mood? Do the people in the background change an image?.
No one wants to see the same image over and over again. Choose your best photos and publish only those. This isn’t the same as consistency. Your theme should be consistent, and ideally, you should be posting content regularly.
Boost your confidence within
I talk about being the best version of yourself and self-esteem a lot. Confidence in yourself is the foundation for appearing assertive on camera. Hop over to this link for my personal confidence story (if you haven’t read it, let me know what you think!). Once you feel good about yourself, it will show in your images, and your audience will notice. It’s about feeling good on camera regardless of how you look. As with everything, practice makes perfect.
I hope this post has helped!
Bloggers, if you have any tips, please do share with myself and our blogging community.
Location: Liverpool City Centre
MAC Prep & Prime | NARS Foundation in Ceylan | Estee Lauder Pressed Powder in Medium | MAC Eyeshadow in Atlantic Blue | Shu Uemura False Eyelashes | GIORGIO ARMANI Mascara | Yves Saint Laurent Eyebrow Pencil in Ebony | NARS EyeLiner | NARS Blush in Orgasm | MAC Lip Pencil | Laura Mercier Lip Colour and then apply Bobbi Brown Shimmer Lipgloss in Citrus overcoat
Photographer: Robert Emmett
Make Up: Corinne Young